关于我们 CPM Health Flower

中国成药药酒中心(槟城)有限公司董事长拿督谢诗坚博士是位博闻强记、笔耕不辍的资深报人,长达25年的新闻工作,数以千篇文章见诸报端,奠定了他 政治评论家的学者地位。 他的高深学识和文学素养,闻名遐迩,孰不知他在文坛上名气响当当,在成药商场上也是长袖善舞、经商有道,屹立中药界25年,两者相互辉映。


为配合中国成药药酒中心(槟城)有限公司25周年银禧纪念,拿督谢诗坚接受《光明日报》的专访,特为其专营"健之花"中国成药、保健品及药材等业务作个总结,细说从头。

话说当年,虽历经60年代进入报界且曾办报,但由于自小追随来自中国的先父谢湖添左右,于其设立在霹雳的药材店内耳濡目染,本身兴趣使然在中医中药致力钻研,故于1982年创设该公司门市部。

他透露,嗣89年,离开《联合报》毅然弃笔从商,公司转型步入进口货物经营批发市场,全面进攻药业。 来到1992年后,其公司进而迈向国际化,与中国、日本、香港厂商联营成为合作伙伴,药品种类繁多,一应俱全。

他忆称,虽然1997年的一场经济风暴突如其来,货币贬值约40%,但洞悉先机的他来个改弦易辙,将业务重心移向上海和安徽,设立基地和研究所,并将业务延伸至广东、福建、河南和吉林等省市。

谢诗坚欣慰表示,有道是"危机即是转机",当年所打出的"健之花"品牌,提出"健之花商标,信心的保证"的口号下,备受顾客信赖和拥护,远近知名,业绩扶摇直上。

紧接著该公司随著政府卫生部医药管制的步伐,逾百种药物都在公司名下注册,换句话说,产品进一步取得MAL卫生部注册准证及达致GMP (良好生产准则)水平。 "幸好公司设立已有一段长时间,否则在摸索上不易成事"。他如是表示,拥有准证,当可为原有的产品提供更大的发展空间和机会。

他向记者列举该公司的5大类产品,基本上计有:

(1)治疗药;
(2)治顽疾的慢性药物;
(3)保健品;
(4)外敷药及;
(5)卫生用品如牙膏、洗发水和肥皂等。

而公司最具代表性的高档产品,举其荦荦大者,首先有AHCC植物多糖,它具有高免疫功能,有针对性,对人体恢复健康,延年益寿裨益极大,十多年来,服用者不绝,足以佐证。

血管阻塞心律失常 謝詩堅用山海丹攻克

现年62岁的谢诗坚坦言因本身于1993年初发现心律失常,曾在《槟安医院》作血管扫描,诊断出共有2条血管阻塞,当时医生建议需要开刀。 惟在中国寻访名医后,著名医师向他献议服用"山海丹"胶囊,他从善如流。在服用了两年之后,病情大大改进。再从医院的血管扫描中,一条血管阻塞率已由 75%减至30%,另一条则从95%减至25%,令医生也大感意外。

他说"山海丹"不只在过去10年来改善他的病况,更无需花费开刀,证实了其功效。

记者认为由他现身说法,确是恰当不过的。 "山海丹"是复方中药制剂,是该公司针对性产品,保护心脏及控制胆固醇偏高。

他说,于1993年5月份他又发现左耳失聪,在经过MRI磁力共振扫描后,医生确定这次非开刀不可。

他为此走遍中国广州、福建、上海及吉林寻找脑外科医生,至终是在广州南方医院动手术,将脑内的肿瘤取出。返国后为使脑力保持如常及防治脑血管阻塞,经服用"脑血康口服液"后,也证实了它的功效,对中风疾者也有其效果。

此外,"抗脑衰"可帮助加强记忆力,其他治疗肾结石和内外痔的中药,都是公司有口皆碑的产品。 其他,如长白山中国灵芝、人参丸、珍珠乌鸡白凤丸和冬虫夏草等,销售网遍及东西马及新加坡,以上种种皆是高品质的保健产品,也都有本国卫生部发出的准证。

中药走向专业化

为使中药走向专业化,该公司长驻医师林美芳女士,是中医学院毕业的中医师,毕业后多年师从福建中医学院院长杜建教授及其他名中医教授,拥有丰富的临床经验,在公司内向上来门市部问诊及惠顾的病患者介绍良药,使得顾客深具信心,有助于公司业绩的起飞。

她也是该公司的执行董事。 林医师早期曾相继患上淋巴癌及甲状腺癌,经过电疗动了手术痊愈后修读中医科,今学以致用,为社会上贫病人士作出极大贡献。

该公司新一代产品代言人谢书敏,致力使中药走向现代化,更是《健之花》的推销人才。

该公司亦是全马首家于1990年开始率先引进来自中国的正规中医师及教授为各界进行临床及讲学的先驱,拿督谢诗坚认为这么做确有助于提升本地人对中医中药 的信心。 他说期间每3个月轮值一次,总计有70多位来自中国的中医师在槟城及吉隆坡驻诊。 他开了先河,也蔚为一种风气。如今马来西亚政府也开始重视中医中药的辅助性功效,令人欣慰。 他说,当时他也曾为有关中医师出了五、六本书刊,加强社会人士对中医的认知和了解。   

 

The Introduction of Chinese Patent Medicines & Medicated Liquors Centre

Dato’ Cheah: Health-Flower become a Branded Name

Dato' Dr Cheah See Kian (Dato’ Cheah), the Chairman of the Chinese Patent Medicines & Medicated Liquors Centre (Penang) Sdn. Bhd. (CPMMLC), is an extremely knowledgeable and qualified journalist with 25 years’ experience in journalism. He has written thousands of articles for newspapers, cementing his status as a top political critic.

He is not only well known in the literary circles due to his vast knowledge, but has also carved out a reputation as a successful businessman, mainly in his 25 years in the Chinese medicine industry.

In line with CPMMLC’s 25th Anniversary Silver Jubilee, Dato’ Cheah accepted an interview by Guang Ming Daily in regards to his franchise “Health Flower” Chinese medicine, health products and herbal business.  

According to him, he started in the 1960’s being involved in the press as well as running a newspaper company. However, as he followed and helped his late father from China who operated a Chinese medicine shop in Perak, he quickly found out that his real passion was in studying Chinese medicine. In 1982, he opened CPMMLC.

He revealed that in 1989, he left United Daily News to get involved in business, and restructured his company into a wholesaler of imported goods fully focused in the medicine industry.

In 1992, the company started to penetrate the international market, with joint venture partners from China, Japan and Hong Kong, offering a wide range of medicines.

Dato’ Cheah recalled that while the economic crisis in 1997 caused 40 percent currency devaluation, his farsightedness led to a shift in focus, where he setup his base and research institutes in Shanghai and Anhui in China. He then expanded his business to Guangdong, Fujian, Henan and Jilin provinces.

Sensing an opportunity in crisis, Dato’ Cheah came out with the slogan “Health Flower Brand, Confidence Assured” for “Health Flower” Chinese medicine, which was very well received and trusted by customers that the brand became so well-known and sales kept increasing.

The company then registered over 100 types of medicines with the Ministry of Health. In other words, the products obtained MAL permit from the Ministry of Health as well as meeting the “Good Manufacturing Standards” (GMP).

“Fortunately, registering and obtaining the permits were not too difficult as the company was already established for a long time,” says Dato’ Cheah. “With these permits, there would be greater development and opportunities for existing products,” he added.   

He listed the five main categories of products as:

(1) Therapy medication;

(2) Medication for chronic illnesses;

(3) Healthcare products;

(4) Medicine for external application;

(5) Hygiene products such as toothpaste, shampoo, soap etc.

The company's most well-known high-end product is the AHCC Shiitake Mushroom, which gives higher immunity to the human body to restore health and lead to a longer life, as evident by the high number of consumers over more than a decade.

 

Dato’ Cheah used “Shan Hai Dan” to overcome vascular occlusion & cardiac arrhythmia

Dato’ Cheah is 62 years old. He was admitted to Penang Adventist Hospital in early 1993 due to cardiac arrhythmia. A vascular scan diagnosed two vessel occlusions, and he was advised to go for surgery.

However, he decided to seek opinions of doctors in China, where a famous physician proposed for him to take the “Shan Hai Dan” capsule. Consequently, his condition improved tremendously after taking the capsules for two years, which even surprised the doctors.

“The capsules not only improved my condition in the past 10 years, I also did not need to go for surgery, which shows its effectiveness,” he said.

Reporters concurred with him, as this was based on his own experience.

Shan Hai Dan is a Chinese medicine which protects the heart and controls high cholesterol.

He said that he suffered from hearing loss in his left ear in May 1993, and after MRI (Magnetic Resonance Imaging) scan, doctors again recommended that he go for surgery.

Dato’ Cheah then travelled to several places in China including Guangzhou, Fujian, Shanghai and Jilin in a bid to find a brain surgeon. He ended up having surgery at the Guangzhou Nanfang Hospital where the tumour was successfully removed. Upon returning from China, he started taking “Nao Xue Kang Kou Fu Ye” liquid, which also proved to be effective, even for stroke patients.

In addition, the Kang Nao Shuai Jian Yi Wan (anti brain decline) which is used to help improve memory, as well as other products of the company are all sold throughout Malaysia and Singapore. These are the highest quality healthcare products with permits from the Ministry of Health.  

 

Chinese Medicine Heading Towards Specialization

To ensure that Chinese medicine becomes specialized, Lim Bee Hong, a professionally qualified and experienced Chinese physician at CPMMLC who is also a graduate of the College of Chinese Medicine, is tasked with offering clinical consultations and introducing Chinese medicine to patients seeking treatments. This helped to increase customers’ confidence towards the company, which contributed to the ever increasing sales.

Dr Lim is also the Executive Director of CPMMLC.

She was previously suffering from Lymphoma and Thyroid cancer. After having surgery and radiotherapy to cure her conditions, she decided to study Chinese medicine. Dr Lim is currently contributing to the society by treating the poor and sick.

Cheah Shu Ming, the company’s spokesperson is working towards the modernization of Chinese medicine. She is also the marketing talent for “Health Flower”.

In 1990, the company became the first in Malaysia to bring in qualified Chinese medicine practitioners and professors from China to provide treatment and lectures to the society. Dato’ Cheah felt that this had helped increase the confidence of the locals towards Chinese medicine.

According to Dato’Cheah, at that time, approximately 70 practitioners from China were offering treatments in Penang and Kuala Lumpur on three-month rotate.

Being the pioneer, he has made this become a trend. Today, even the Malaysian government is beginning to take Chinese medicine seriously, and this is gratifying indeed.

Dato’ Cheah added that he had helped publish five or six books for the practitioners, in the hope of increasing public awareness and understanding of Chinese medicine.